I met with one of most famous tech bloggers in China, Li Nan, this afternoon. He writes for ifanr.com on various topics including mobile, social and apps. It was very interesting to hear his perspectives on how the idea of “developer eco-system” can get traction from a media standpoint.

He compared the project I am working to the ones who sell jeans to the gold-rushers. To sell more jeans, you need to convince people that there is a big goldmine. The most convincing story is not that thousands of people have earned some average amounts, but one individual who made a billion. That single superstar will inspire thousands of people to rush for the gold, which might not even exist, and buy your jeans.

Interestingly, this relates to the Behavioral Finance course I took in college. Risk-takers are more willing to take the bet to win a large amount at a small chance, rather than take an outcome with certainty. Gold-rushers are definitely risk-takers. But how about mobile app developers? I asked the question here. Feel free to answer it there or leave a comment below (note: comments closed).